If your store has lots of products for a specific collection page on your Shopify store? Instead of getting customers to navigate to multiple pages of products you can now add infinite scroll to your Shopify collections pages so customers can keep scrolling through.
The infinite scroll feature helps to gain customer attention. It improves the user experience and makes browsing pages easier. Scrolling is easier for users than clicking (and then scrolling again) and requires less action. Infinite scroll lets users find the content they might not otherwise see. The more products your visitors see the better chances they buy from you.